CASE STUDY: EZ Education, SETsquared Bath member and DBAH participant
Education Tech company hoping to scale up their business
The Digital Innovation Business Acceleration Hub (DBAH) is part of a number of hubs supported by the University of Bath and SETsquared Bath who are part of the SETsquared partnership - the No. 1 Global Business Incubator.
The hubs are funded through the European Regional Development Fund (ERDF) and provide 12 hours of bespoke business support. The support is tailored to the specific need of the business and can provide 121 mentoring, coaching, workshops or research collaborations through the University. Over a three year period, the sector specific hubs provide expert advice for start ups, SMEs or business seeing growth that are located in the West of England region.
The DBAH programme launched in 2018 and provides support for businesses who are innovating digitally in specific sectors, which include social care, residential care, human health and wellbeing, audience engagement, entertainment and creative media, AR/VR and immersive technology, enabling technologies - data, machine learning and AI. Since launch the DBAH has already received a significant amount of applicants seeking the business support available.
There are a variety of businesses currently on the programme, all at different stages of their business journey. The DBAH recently caught up with one of the companies currently on the programme to find out about their business journey and how the support they’ve received has helped them.
EZ Education Ltd was founded in 2012 with the aim to build confidence and raise standards in maths through personalised content via their learning programmes. Founders Nicola Chilman and Tom Minor are experienced classroom teachers and educators, and their insights into how children learn as individuals are the basis on which EZ Education’s programmes were built.
EZ Education are SETsquared Bath members and have supported EZ Education from the initial launch to commercialisation. EZ Education are based in the business incubation centre at SETsquared Bath located in the city of Bath, where they still receive business support. Their software and educational resources work with each child’s individual level and can be accessed via various online platforms either at home or through school. Following 5 years of success with DoodleMaths, they recently launched DoodleEnglish which is proving to be equally successful and effective.
It soon became apparent that this children’s educational app developer start up was going to be successful - many awards have since followed from winner of The Best British Mobile Start Up to many Educational and Resources accolades.
EZ Education is hugely successful with parents and children signing up and subscribing at home, however, EZ Education want to scale up the business by targeting UK schools and selling more subscriptions into schools. In order to continue with the innovation and traction, EZ Education required support on structuring the business with a larger sales team. This is how the support available through DBAH programme came about.
Talking about the DBAH programme, Nicola Chilman, COO/Co Founder at EZ Education says,
Talking about EZ Education, Garry Pratt, Entrepreneur in Residence for the DBAH says,
Discussing the support EZ Eduction has received through the DBAH programme, Nicola, says,
Nicola, goes onto say,